Abolition of the counterpart

communication toolkit 2

DVLA has released an updated communication toolkit for its abolition of the counterpart campaign

We’d like to thank you for any support to date in helping maximise awareness of our abolition of the counterpart campaign.

This email links to further campaign materials that provide targeted messages to specific customer segments, notably i) hiring a vehicle and ii) professional driving/driving for a living. The additional information contains advice for individuals and businesses who currently check the counterpart of their employees or customers. The materials also offer advice to people who may need to provide evidence of their driver record after 8 June 2015.

The link below will take you to a web page where you will find a comprehensive range of publicity and communications materials such as web banners, videos, editorials and images. We’ve added to the original toolkit so that they are all in one place for your ease of reference. We’d be very grateful if you would share the link with your members/customers.

http://dvla.dft.gov.uk/dvla-aoc-toolkit.html

Public information is available online. If you or your members/customers decide to use the web banners or other materials it would be helpful if they would link through to this page.

 If you have any further specific communication requirements please let us know by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. and we can arrange to produce bespoke materials for you and your audiences.

As you will know industry stakeholders or commercial customers can keep up to date with the changes through our Inside DVLA blog. Our Digital Services blog is also available to keep you informed of progress on our new services.

Please note that DVLA will not be proactively communicating this campaign during the Purdah period of the general election. This is expected to start from 30 March 2015 until the new government is formed.